Working with Tableau has helped me to understand many of the ways that rows and rows of data can be turned into useful information.
For example, I did a little bit of keyword research, using Google’s AdWord tool to try to find the best keywords for a potential client to optimize on.
The initial result is a data-download from Google that looks something like this:
In Excel you can sort, arrange and even highlight certain rows based on criteria you set. However, by quickly pulling this data into Tableau, you can turn an unmanageable list, into a visualization that can clearly help you see where the keywords fall within certain criteria like greater or less than average search volume, greater or less than average costs-per-click and even by defining a range of search volumes, which keyphrases fall into a range that can reasonably be assumed to provide a good return on advertising investment.