- There might not be ads on all search results, even for queries that advertisers are bidding on.
- Just because there is low competition for a keyword doesn’t mean that it will be inexpensive.
- Your ad position is not a factor in your Quality Score.
- Your bid primarily impacts your rank, not your Quality Score.
- Quality is given extra consideration when determining which ads appear in the top slots.
- Your ad conversion rate doesn’t affect your Quality Score.
- A few bad days of performance will not ruin your Quality Scores.
- Quality Score doesn’t suffer when your ads are showing infrequently or not showing due to pausing or budgeting.
- Restructuring your account doesn’t cause you to lose your historical Quality Score information.
- Google doesn’t keep track of your landing page experience history.
Ask Joanne
Answer Woman
