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10 things you should know about Ads Quality – AdWords Help

  • There might not be ads on all search results, even for queries that advertisers are bidding on.
  • Just because there is low competition for a keyword doesn’t mean that it will be inexpensive.
  • Your ad position is not a factor in your Quality Score.
  • Your bid primarily impacts your rank, not your Quality Score.
  • Quality is given extra consideration when determining which ads appear in the top slots.
  • Your ad conversion rate doesn’t affect your Quality Score.
  • A few bad days of performance will not ruin your Quality Scores.
  • Quality Score doesn’t suffer when your ads are showing infrequently or not showing due to pausing or budgeting.
  • Restructuring your account doesn’t cause you to lose your historical Quality Score information.
  • Google doesn’t keep track of your landing page experience history.

10 things you should know about Ads Quality – AdWords Help.

This entry was posted in Advertising and tagged adwords google on 24 September 2012 by AskJoanne.

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