The following is summarized from from Search Engine Journal‘s article: Important SEO Habits to Adopt for Post Panda-Penguin Era Survival
- Think Originality and Relevance
Make your content original and relevant. Provide users with USEFUL information. Avoid techniques meant only for the Search Engines
- Add Authenticity
Use tools like Google Authorship Markup, get your “by line” on your content. Let people know who you are and why they should listen to you.
- Develop Clean Website Structure
Make sure your site can be easily crawled and that your data structure makes sense. Don’t leave the bots to crawl through a spaghetti-mess of pages.
- Promote Locally
Use all the local tools available to you to make sure that people near you can find you -this is particularly important for brick & mortar businesses. Use Google+Local and Google+Pages, use Bing Local, and use Yext for all the rest.