I’ve really gotten interested in Word Clouds since I’ve been playing around with the beta version of Tableau 8. It’s just so fun to see the words that POP in both size and color…
The following image is a keyword cloud using words from the SEOMoz blog homepage today, 25 Feb 2013. It’s been filtered to exclude date related terms and terms related to the functioning of the blog (like post, read full, comment, etc.). The size of the words is the average number of repeats on the site. The color shows whether the keywords are just in the content or if they appear in the page title, meta-description (or both) on the site. The image has also been filtered to show words with 3 or more repetitions (otherwise the volume of keywords makes it harder to see any patterns.)
Using a word cloud can help you visually focus on the words that are being used most often on a site. And compare that to the words you WANT the search engines to see on the site.
There are lots of variations of this keyword/word cloud theme… you could look at the Google AdWords keyword tool results of a scan of your site. Or, the keywords in your analytics account that show the keywords that are actually generating traffic to your site. Or the advertising keyword results via Google AdWords or Bing AdCenter.
Ah, the possibilities are endless! 🙂