I just recently bought a basic plan with Wistia to host the videos I produce for my business website and for my personal blogs. I made the decision to go to a paid version within a week or two of having the free service.
The main question you’re probably asking is why not YouTube or Google Video or Vimeo? For me, as an SEO the biggest bummer with those video hosting services was that all the link juice for the better videos I created was going to YouTube (or Google Video, etc.) Now, if you have advertising on your videos, that might make you want to stay with your present video hosting service. But if you’re not using advertising on your video, wouldn’t it be great to get all the credit for your productions? and have a live “call to action” button on your videos?
The beautiful thing about Wistia, aside from the ease of use, the straight-forward instructions, the superb videos (and advice) is the fact that you can easily edit your sitemap to include your videos. So your website (not your hosting service) gets the credit for the value and traffic that your terrific videos are creating.
Add this to all the information we all know about video marketing being the wave of the future (and how much we all love a good video tutorial) and you have a perfect combination.
The steps for Video SEO are very easy (http://wistia.com/doc/video-seo). You just have to get a few things in place and use the embed code type that facilitates the use of the sitemap code that allows you get the full value of the videos on your site.
Video SEO Made Simple:
- Create your video
- Upload to Wistia
- Make sure your Robot.txt is setup
- Embed your video using the Advanced Type: SEO Embed
- Make an entry to your video sitemap
They also have great analytics on your vids… number of views, engagement stats, etc.
It’s a beautiful thing. And besides, videos are fun.