One of the most important things your website can do is provide relevant information to your site visitors. Ultimately, that’s all that really matters. Working like crazy to get “top rankings” for your site doesn’t matter if, when visitors get to your site, they can’t find what they are looking for.
This week we decided to try take-out from a local restaurant we haven’t visited before. I searched for them on Google (restaurant name + location) and their site popped up right on top – great! But when I got to the site, I searched and searched and could not find a phone number!? I was able to find the phone number by doing a search on Google+ for the restaurant, but wouldn’t you think someone visiting their site should easily be able to find a phone number? Even the Contact Us page only had an email link and no phone number.
This is just one small example of a website missing what a visitor might consider very relevant information. When developing the content of your website, it’s so important to shift viewpoints and see things from the perspective of your site visitor (clients or potential clients). What are they going to want to know about your business?
- WHO you are
- WHAT you do
- WHEN and HOW they can reach you
- WHERE you are
- WHY they should do business with you
If your website is not answering these questions for your site visitors, easily and accurately, there’s no point in spending money to get great search engine rankings. Build your site for your visitors; provide relevant information, answer their questions. Then, and only then, think about how to get your site better visibility in the search engine results.