One of the most important things for small business owners to remember about optimizing their websites is that you have to be sure that the people who KNOW they are looking for you can find you. I call this “cocktail party searchability.”
You’re at a party or other gathering. You meet someone. You think they might want to do business with you, but you don’t get as far as exchanging business cards. When they get home, will they be able to find your website online? What if they only remember your first name, last initial, what you do and where you are from… but that’s all. Can they Google and find you?
If yes, you have achieved “cocktail party searchability.” It’s a big plus for small business owners and solo-preneurs. Try it out. Make sure that the people who know they are looking for you can find you.