Social Media can be quite confusing, especially for small businesses who are already so short on time. Where should you put your time and attention? What sorts of things should you post? How does it all work?
Well, it can be a complex and pretty involved topic, however, here’s a quick video with some information on Where and What you should be posting on social media.
The first thing you have to identify is Who is your Audience? and Where do they hangout online? Different Social Media platforms appeal to different audiences.
Here are some links to stats and demographics of some of the more popular social media websites.
And remember, EVERYONE watches video on YouTube. If you’re interested in creating great video content, get in touch with Mike at Video Active Pro.
Once you know where your audience hangs out, the next step is to create or curate clickable content. That is:
Content that is interesting, quirky, funny or passionate. Content that teaches, makes people think or riles them up. In short, content that tells a story that’s in some way related to the product or services you offer. Reference: High Rankings
Engaging content is particularly important on Facebook, where, if people don’t Like, Comment or Share your posts, Facebook just stops showing them. I don’t think that’s the case with the other social media platforms, but it’s one reason to be very wary of putting all your social media eggs into the Facebook basket.
You don’t always have to create your own content, you can also curate great content from other sources – things that are interesting or relevant to your audience that you found on other websites online. However, keep a balance…. in general you don’t want your curated content to be more than 50% of what you are posting yourself (lots of opinions on this… 50% is just my feeling about it.) (References: Social Media Today and Convince and Convert)
If you’re looking for ways to create great content, consider getting help from an expert. I’d like to say that’s me, but it’s not. I can help you determine the how and why of which social media platforms to use and get you started, but to really get a full service social media strategy in place, I recommend talking to Bill DeRosa at Talking Finger – these guys are experts!