SEO: Don’t Pay Per Keyword

I know that there are a lot of SEO companies out there that charge businesses by the keyphrase. That is, pay us $150+ per month for top rankings for 3 keyphrases. At first, it sounds like a good deal, right? Someone promising that you can get TOP rankings for at least a few phrases.

But here’s the thing… a large percentage of all queries in the search engines are unique queries (I am researching my stats here, but seem to recall reading that it was up about 58%).

So do you really want to put all your SEO eggs in only 3 keyword baskets? I don’t think so.

The value of keyword research is finding the keyphrase variations that people most commonly use related to your business. But even that is only your best guess at which keyphrases to optimize on. As I have recently mentioned, AdWords can be a great way to refine your best guesses into real data, but even so… you’re always trying to figure out the phrases that lead to action. And it’s an ongoing game, not a “once and done” proposition. That’s why it’s so important to review your analytics to see which words, which visitors, which traffic turns into the best customer for your business.

Ok, I will get off my soapbox. Before you jump into a contract with someone charging you by the keyphrase, make sure you know enough about your own business to know if those few phrases are really going to generate new business.

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