It’s all about … those Keywords

Keywords are dead. Long Live Keywords. Once upon a time people discovered that Google and other search engines used the meta-keywords field to determine search rankings, so they started to stuff that tag with repeats (red hats, red hats, red hats, red hats, red hats) to get the best rankings. So the search engines stopped paying attention to the meta-keywords field (there is a good use for the meta-keywords field though, ask me and I’ll tell you.)

Fast forward to 2016 where Moz did a Whiteboard Friday about keywords vs. topics for optimization. In my opinion, keywords will always be the way to go. That’s how people search… using their own (key)words. I like what Rand Fishkin has to say about it…

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