Category Archives: Local

Business Owners – PAY ATTENTION to Local SEO

Local SEO - Pay AttentionIt’s something we often forget to do (aside from the occasional Googling of our names…). Check for how our business is appearing online. See how we “Show Up” when the world searches for us.

If your business is locally based, this is especially important.

Search for your business with your exact location (city, state) and locations near you. See how your business listing in the local results shows up… check Google, Yahoo, Bing, Yelp, Merchant Circle (or have a service like Yext do that leg-work for you).

See how you show up, make corrections and edit as needed.

Cost of bad local SEO

 

What is Google+ Local?

What is Google+ Local?

Google+ Local helps users discover and share places. The integration of Zagat’s expressive 30-point scoring system gives you detailed insight into businesses before you visit, and Zagat summaries of user reviews help you decide where you want to go.

With Google+ Local, you can:

Get place recommendations based on your circles, your past reviews, and your location

Publish reviews and photos of your favorite places

Read Zagat summaries of user reviews for a place

View the local Google+ page for a business to see reviews, photos, and other useful information

Find reviews from people you know and trust highlighted in your search results

Ready to use Google+ Local? Just go to plus.google.com/local and start exploring!

Learn more about Google+ via What is Google+ Local? – Google+ Help.

What is Yext for Local Marketing?

You’ve seen me post again and again about getting your business listed correctly in local business directories. It can be a time consuming process and keeping track of all the sites, logins, etc. not to mention watching out for reviews of your business can start to feel like a full time job!

While I was preparing a package to offer to clients to do just this, I discovered Yext. It’s a way to get a lot of that work done “auto-magically” and aggregate information about (almost) ALL your local listings (and reviews) into one place.

Benefits:

The main benefits I see for signing up with Yext is the time-savings of entering all those local listings manually, particularly if you change/update your description, photos, videos frequently. OR if you want to take advantage of some of the new services they are offering like Service and Product listings, Staff Bio’s, Calendars and even Menus. Yext is also a great service for watching and keeping track of reviews that are being posted online

Downsides:

Signing up for an annual service can always be a bit intimidating, and if your scan shows most of your business listings are correct, you don’t really watch your reviews, and you don’t have calendar/menu updates. It probably makes sense to do the updates manually and not go for the service.

Plusses:

One nice benefit of fully updated “stand out” local listings is that they can have the benefit of sending traffic and links back to your site.

Signup is easy, you can even get a quick report of where your business is already listed (correctly or incorrectly). You get a single dashboard to manage all your local listings and even a reports page to show the clicks your site has received through various local channels.

The only downside I can see so far is that they are not (yet?) integrated with Google+Local (or Bing Local)… those you’ll still have to setup separately, but for all the other big local directories Yext can handle them all.

Full Disclosure: I use Yext for my local business listings, and I am a Yext affiliate.