Category Archives: General

It’s all about … those Keywords

Keywords are dead. Long Live Keywords. Once upon a time people discovered that Google and other search engines used the meta-keywords field to determine search rankings, so they started to stuff that tag with repeats (red hats, red hats, red hats, red hats, red hats) to get the best rankings. So the search engines stopped paying attention to the meta-keywords field (there is a good use for the meta-keywords field though, ask me and I’ll tell you.)

Fast forward to 2016 where Moz did a Whiteboard Friday about keywords vs. topics for optimization. In my opinion, keywords will always be the way to go. That’s how people search… using their own (key)words. I like what Rand Fishkin has to say about it…

Competitive Research by Ask Joanne

Have you have ever wondered what keywords your competitors are bidding on in AdWords? Or what keyphrases are bringing them their best organic traffic? Or where you might be missing out on possibilities for blog posts or content creation?

Competitor-Keywords

Yes! More new tools! I am now offering some in-depth competitive research reports for clients that can answer these questions and more.

Want to improve your presence on Google? Ask Joanne, the Answer Woman. 🙂

Finally! an Add-on for Google Calendar for your To Dos

Hashtag To Do

I have been wishing for a way to manage To Do items that I would like on my calendar vs. my Wunderlist and today I have found it! Well, Lifehacker found it, and I found their writeup about it. HashtagTodo is an add-on for Google Calendar that allows you to turn any event into a To Do item. If you do not mark it as done, it auto-magically moves itself to the following day.

Perfect!

Watch Out for GoDaddy Phishing Emails

I’m generally not too vulnerable to phishing emails – that is, those emails that are sent to look like they are legit, but then give you a link to click on that requests login, banking or other personal information. Just this morning I received an email that appeared to be from GoDaddy about my account:

Dear Valued GoDaddy Customer.

Your account contains more than 8954 directories and may pose a potential performance risk to the server.

Please reduce the number of directories for your account to prevent possible account deactivation.

In order to prevent your account from being locked out we recommend that you create special tmp directory.

Or use the link below:
https://www.godaddy.com/make.aspx?user=392526094bcba21af9fd4102ce5ed092

Sincerely,
GoDaddy technical support.

– – – – – – – – – – – – – – – – – – – – – – – – –
Copyright (C) 1999-2014 GoDaddy.com, LLC. All rights reserved.

When I checked the link (by hovering over it and looking in the lower left hand corner of the browser window) I saw that while the link appeared to be going to GoDaddy, it was instead going to: http://www.billlatronica.com/wp-content/themes/logins.php

Curious, I clicked… and got to a page that looked like this:

ScreenShot865

 

Take care. Watch your URLs, don’t login anywhere that doesn’t have the correct credentials.