Category Archives: Wordpress

Why a self-hosted blog? Keep your Blog Mojo.

As I have mentioned recently, I have a few clients jumping into the world of blogging for the first time. And this has raised some questions about the best configuration for a blog; both for ease of use and “find-ability” in the search results.


One of the first questions that came up was “self-hosted” or “externally hosted?” and are fantastic easy platforms for people to get a blog up and running with only a little bit of time investment in setup and design. But does that ease of use sacrifice one of the most important elements of optimizing your website and blog for the best search engine results? Relevant information is the key to not only good website visibility but also good traffic to a website.

Having an on-site blog provides a whole new dimension to how relevant information can be provided at your website. When you host a blog as a subdomain or subdirectory of your main domain, (based on personal preference or motivated by your hosting platform constraints), you get all the great mojo of very targeted content you have created, that is directly relevant to your target audience. You get all the link-juice of links within your own site and blog as well as the external links that you will naturally generate by having blog posts with helpful information and targeted keyphrases.

If you host your blog externally, all that great domain mojo and link juice goes to whoever is hosting your blog (,, etc.).

There are a few things you should be aware of in Google Analytics and Webmaster Tools setup depending on whether you are using a blog in a subdomain vs. a subdirectory in order to make sure you can accurately tracking everything on your site and blog  (more on that later).

In the meantime, here are some answers about subdomains vs. subdirectories from Matt Cutts:



Do you use dates in your URLs?

Several of my clients are jumping into the world of blogging and I reached out to my most excellent colleagues (Hi Max & Brian) to help get some WordPress blogs designed, installed and setup for me.

Since these are new blogs, the question of subdomains vs. subdirectories came up (more on that later, still researching a few things) as did the question of blog URLs including dates or not.

URLs Dates or Not?

This blog is currently setup with year and month in the URL. Nearly all news sites I’ve seen use the full date in their posts. I’ve had a blog since May 2006, so I have a pretty good archive of posts that include the date in the URL. If I were to change mid-stream to a no-date structure, I think I’d have a lot of redirecting to do.

Although I just made the change for my personal blogs and posts seem to be redirecting properly from the old date format URLs… H’mm, am I bold enough to try making the change on my 7 year old blog just to “see what happens?”

Here are links to a few differing viewpoints on dates in URLs:

And a quick video from Matt Cutts about it. Basically he says you don’t need the date, but that it can be a good usability feature to have the date easy for your visitors to find. However, the date doesn’t have to be in the URL, it can be in the post content. Google doesn’t use the URL to determine “freshness” of information.


So, if you are starting a new blog, will you use dates in your URLs or not?

Activating Yoast Breadcrumbs on the Weaver Theme for WordPress

I love the Yoast WordPress SEO plugin. I still have not learned nearly all it can do. I also love the Weaver Theme for WordPress. I find it so easy to customize (I am fairly tech savvy, but a non-programmer).

I wanted to use Breadcrumbs on all my sites/blogs but could NOT figure out how to get them to work.

Yoast SEO for WordPress Breadcrumbs

I tried inserting the code on the settings page into widgets and sidebars, etc. until I finally stumbled upon the WordPress Forum that had the answer. Unfortunately I didn’t bookmark it…. but I do remember the answer.

And here is a short (under 5 minute) video tutorial on activating breadcrumbs on your WordPress site using the Yoast WordPress SEO plugin.

So, that’s it for today. Let me know if you have any questions.


10 Best WordPress Plugins

10 Best WordPress Plugins

Here’s a list of what I think are the Top 10 Best (and most useful) WordPress plugins.

  1. WordPress SEO by Yoast
    • A fantastic and fully featured plugin to customize the SEO on your WordPress site. You even get advanced options like specific descriptions to use when someone posts your page on Facebook or Twitter.
  2. Akismet
    • For Comment SPAM, the bane of the WordPress existence. Akismet requires you to purchase a key for it to work properly, but the cost is well worth it as it saves the aggravation of wading through mountains of comment spam.
  3. Simple Page Ordering
    • I discovered this plugin early on when I realized that my WordPress theme was only putting pages in alphabetical order in my menu bars (bleh!). Simple Page Ordering allows you to order your pages any way you like in the menu.
  4. Shareaholic Bookmarks
    • This is a new favorite of mine. I have seen it all over, but didn’t know what it was called. They are the cute pop-up social icons at the bottom of posts.
  5. Ultimate Follow Me
    • Another new one for me, this is the nicely formatted social icons on the right sidebar. This plugin is an easy way to connect people to your other online profiles.
  6. AuthorSure
    • As with many plugins, they are an easier way to do something that can be done with programming code (if you know how). This plugin allows you to enter your Google+ Profile page so that every post on your blog that’s “by You” will get the proper Google Authorship Markup.
  7. Google AdSense Plug and Play
    • This plugin makes it SUPER easy to install Google AdWords code to different places on your blog (above and/or below posts), different sized ad-blocks are automatically available to you. All you need to do is add your Google AdSense Publisher code into the plugin settings.
  8. Google Analytics for WordPress
    • Another easy solution for something that would otherwise require editing php files with the Google Analytics code. This plugin only requires you to enter your Google Analytics UA number and it does the rest.
  9. WPTouch
    • There are alot of ways to get a mobile version of your site (and many plugins that can do it) but I found WPTouch to be the easiest to use. As I’ve said before, I am not a programmer, just slightly tech-savvy. So I like to find solutions that don’t require programming.
  10. WordPress Related Posts
    • Another new discovery for me. I had begun following threads of related posts on other blogs while researching and I realized that it’s very handy way to let visitors know what other content on your site relates to the page they’ve landed on. You can even upload your own default image to display with related posts if the post doesn’t have it’s own image.

Do you have others that you love? Please share them here.

How To: WordPress Basics – Tutorials

WordpressI am a big fan of things that are fast, easy and free. I used to design websites in HTML, but since I am not an artist, they were, at best, utilitarian and rather plain. I now leave the real designing to professionals like SJP Designs and Group Somma. However, when I get an idea and I want a website up and running quickly. I head to WordPress.


For Registering a domain, I recommend GoDaddy. My only pet peeve with them is the concentrated “up-sell” you have to go through to actually get a domain name registered. I tend to answer “no thanks” to almost all they offer.

I also prefer to keep my domain registrar and hosting companies separate. You’re probably fine registering and hosting with GoDaddy, but early in my career I got burned when the company I was registered with/hosting went out of business. It took a lot of time and effort to get the domain registered with a new registrar.


So, once you own the domain, get a hosting account setup. I use Westhost and have for over 12 years. They are a great company, reasonably priced, with very good customer service. They also offer WordPress one click install with a lot of fantastic available themes for free with your hosting account.

Here’s a quick How To on installing WordPress at your Westhost hosting account:

Next step once WordPress is installed on your website is to set it up as the main platform for your domain (instead of just as an add-on blog). This is where I think WordPress can really shine… no programmer/designer required a complete DIY solution.

The next steps get a little bit technical, but not overwhelming. You’ll need to be able to use FTP to upload/download files and feel confident enough to copy some files and change a couple of lines of code.

I wrote a few Hubpage articles about how to use WordPress as your Main Domain and how to use a static homepage on your site (instead of the homepage going right to the blog).

The next articles will focus on how to customize your WordPress theme and which plugins I think are essential to extend the functionality of WordPress.

Here’s the WordPress site I launched last week:

Easy WordPress Site

Comments? Questions? Please post below.