Tag Archives: advertising

New Google AdWords Coupons

Google is piloting a new program for AdWords coupons. Instead of the $100 free to start, you get $300 when you spend $100. Putting a little of your own cash in the pot to see how you can make AdWords work for you.

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Definitely worth a try. $100 investment in advertising, when you can practically pinpoint your audience certainly sounds like a good deal to me.

Drop me note if you’re interested in starting an AdWords campaign.

How to easily add Google AdSense to your WordPress Blog

I have a Google AdSense account, that I use on this blog and on my personal blog and hubpages. I wanted to experiment with adding ads above and below posts on the blog, but didn’t want to have to copy/paste the ad code everytime.

I found this nifty WordPress plugin, called Google Adsense plug and play. With a neat interface that allowed me to easily link to my publisher account and choose the ad units I wanted to display and where.

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What is Yext for Local Marketing?

You’ve seen me post again and again about getting your business listed correctly in local business directories. It can be a time consuming process and keeping track of all the sites, logins, etc. not to mention watching out for reviews of your business can start to feel like a full time job!

While I was preparing a package to offer to clients to do just this, I discovered Yext. It’s a way to get a lot of that work done “auto-magically” and aggregate information about (almost) ALL your local listings (and reviews) into one place.

Benefits:

The main benefits I see for signing up with Yext is the time-savings of entering all those local listings manually, particularly if you change/update your description, photos, videos frequently. OR if you want to take advantage of some of the new services they are offering like Service and Product listings, Staff Bio’s, Calendars and even Menus. Yext is also a great service for watching and keeping track of reviews that are being posted online

Downsides:

Signing up for an annual service can always be a bit intimidating, and if your scan shows most of your business listings are correct, you don’t really watch your reviews, and you don’t have calendar/menu updates. It probably makes sense to do the updates manually and not go for the service.

Plusses:

One nice benefit of fully updated “stand out” local listings is that they can have the benefit of sending traffic and links back to your site.

Signup is easy, you can even get a quick report of where your business is already listed (correctly or incorrectly). You get a single dashboard to manage all your local listings and even a reports page to show the clicks your site has received through various local channels.

The only downside I can see so far is that they are not (yet?) integrated with Google+Local (or Bing Local)… those you’ll still have to setup separately, but for all the other big local directories Yext can handle them all.

Full Disclosure: I use Yext for my local business listings, and I am a Yext affiliate.