© Creative Commons “Facebook Business” by Sean MacEntee http://askjo.co/1Hg1R99 is licensed under CC https://creativecommons.org/licenses/by/3.0/us/
Did the reach of your Facebook business page tank in June 2015?? Here’s a possible reason, excerpted from The Guardian.
Facebook has announced the latest change to the algorithm governing what stories its users see in their news feeds on the social network.
The company says it hopes to help more “meaningful” stories bubble up in people’s feeds by looking beyond metrics like comments, likes and shares when judging what’s interesting.
The previous Facebook algorithm relied heavily on Likes, Shares and Comments to determine the reach of posts (that is, how many people who Like your page actually SEE your posts in their newsfeed.) The new algorithm now takes into account the amount of time that you spend on a news item even if you choose not to Like, Comment or Share.
“We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them,” they wrote.
Facebook is stressing that pages run by companies and celebrities are not expected to be affected by this change – despite unrest in the past after similar tweaks have meant page posts reach less people on the social network.
They may stress that, but I certainly noticed an impact on some of my client’s Facebook pages. So, if your business’s Facebook Reach has been impacted, this could be why.
Ok, I promise, this is the last time I’m going to talk about this. I finally got the RSS feeds to send posts via HootSuite to my Facebook and Twitter accounts. I had to delete all the feeds I had added, reconnect to my FB and Twitter accounts (though there was nothing wrong with the connections that I could tell – other, older, feeds were working properly) and then set them back up again.
However, what I didn’t realize is how “messy” the feed would look when posted through to Facebook. Twitter wasn’t horrible because it’s text based and very short. But Facebook… I’m used to being able to have a nice thumbnail image with my posts and having the text of the link be just the title and meta-description of the blog post. Unfortunately, with an RSS feed, the images are skipped altogether and the text fields all run into eachother:
Bleh! So, after all that troubleshooting to get the RSS feed working, I’ve decided that I much prefer the look of posts that I create and post myself.
If you have suggestions for a way to automate social media and still get a nice looking post with thumbnail image on Facebook, please let me know. Thanks!
I use HootSuite for social media management and have for many years. However, I’m still learning all that it can do. I have used the RSS feeds before, but haven’t done the setup in a while. Yesterday I setup links between the RSS feeds from my various personal and special interest blogs and my Hootsuite account so that new posts on my blogs would post through to my Twitter and Facebook accounts.
Getting setup is simple:
- Start in your Hootsuite Dashboard, click on the gear in the left hand sidebar (Settings) and then go to RSS/Atom
- Next click the + sign to add a new feed
- Paste in the URL for the RSS feed you’d like to “feed” your social channels
- This is where you choose which of your social networks the feed should be sent to, in this case, since it’s a personal blog, it will go to my personal Twitter Account (you set up separate feed items for each social network).
- This is also where you can make changes like how often the feed updates, how many posts are posted at a time and whether there should be any text pre-pended to the post.
- After you click “Save Feed” you should be all set. Any new posts to the RSS you’ve specified will “flow through” to the social network you’ve just identified.
- Repeat the process if you’d like the same RSS to feed another social network, like Facebook, LinkedIn or Google+ (Google+ only works for Pages not for your personal Google+ Profile… I think HootSuite is working on getting connected to G+profiles)
I think I have to be patient…. I set mine up last night and am impatiently waiting to see if they are working properly. So far, no posts have come through, but it hasn’t yet been 24 hours since I set them up. I’ll keep you posted on how it goes.
– HootSuite RSS Not Working
– HootSuite RSS no images!
I find myself looking for this information all the time, so here’s a quick cheat sheet.
On the current date, 5 April 2013 here are the pixel dimensions for the header images on Facebook profiles, Google+ pages, and the header image for WordPress (Weaver theme).
This image is a snippet from a full and super-helpful infographic by Jon Loomer:
The new image size for Google+ is 480 x 270
And for WordPress Weaver header images, the dimensions are: 940 x 198
Ooops, almost forgot Twitter profile banners. They are ideally 1252 x 626 pixels and cannot be larger than 5MB.
I find that an easy way to be able to change out my header images myself (without a graphic designer’s help) is to setup custom cropping sizes in Picasa and label them accordingly (eg. put in the dimensions for the Facebook cover image and name the custom size “facebook cover”)
That way you have an easy way to crop any photos you’ve imported from your phone or camera. You can also use Picasa to create a collage of images and then have it create the collage to match the dimensions of the image you are trying to create. You can even add text, or a watermark to your finished image easily.
Here’s a quick Tutorial on creating profile images in Picasa:
Questions? please ask below in the comments section.