Let me start by saying if you’re interested in giving Google AdWords a try, I have a whole bunch of coupon codes that I can give out. Some are $100 coupons, others $300. Google recently changed their program so that you do actually have to spend some of your own cash before the coupons kick in, but it’s still a great deal and a great way to try AdWords.
AdWords can be a great tool for many businesses to gain visibility and boost website traffic. The companies I most often recommend AdWords to are those that have brand new websites or those who want a quick boost as they begin to implement SEO for their websites to improve traffic in the short term.
AdWords allows you to target specific keyword phrases worldwide or within a very narrow geographic area. You can target your ads to search or to the display network (other content sites (like the ads you see on the side of this blog post). There are text ads (advertising Haiku), image ads and video ads.
Depending on the business, AdWords may or may not be a great long term strategy. For some companies, the return on investment in AdWords is excellent and that alone warrants continued advertising. For other companies, the ROI is not as good and AdWords is a better short term strategy.
I am a Google AdWords Certified Partner and my specialties are helping new advertisers get started (remember the coupons!) and helping existing advertisers improve their campaign performance. I am not an expert on image or video ads, but I have been able to help clients more than double their click-through and conversion rates, with no increase in costs.
If you’re interesting in learning how Google AdWords can help your business, please get in touch.