Tag Archives: “how to”

How to Add a New email Address to use with Gmail

In these days of multiple email addresses (personal, work, etc.) it’s often helpful to setup Gmail so that you can receive and send email as any one of your email personas. Gmail has a handy way to do that.

Click the gear icon in the upper right hand side of the screen and choose settings:
Gmail > Settiings

Once there, around the middle of the page you will see a link that says: 

Add email address to gmail


Type in the details of the address (what you want your “from” name to be and the email address you’d like to add.

Add email address to gmail

set up email via gmailGoogle will then send a verification email to the address you are trying to add to use with Gmail.


Once you’ve clicked the verification link, you can now send and receive email from the new address into your gmail inbox.

If you’d like to send an email from the new address, just click the drop-down arrow next to the From: address when you are composing an email.

Alternate email addresses for gmailIn this way, you can simplify your email life by receiving and sending all your email from a single interface.

HootSuite for Social Media Automation

I use HootSuite for social media management and have for many years. However, I’m still learning all that it can do. I have used the RSS feeds before, but haven’t done the setup in a while. Yesterday I setup links between the RSS feeds from my various personal and special interest blogs and my Hootsuite account so that new posts on my blogs would post through to my Twitter and Facebook accounts.

Getting setup is simple:

  • Start in your Hootsuite Dashboard, click on the gear in the left hand sidebar (Settings) and then go to RSS/AtomHootSuite Settings
  • Next click the + sign to add a new feed
    Add New RSS
  • Paste in the URL for the RSS feed you’d like to “feed” your social channels
    Add RSS Feed
  • This is where you choose which of your social networks the feed should be sent to, in this case, since it’s a personal blog, it will go to my personal Twitter Account (you set up separate feed items for each social network).
  • This is also where you can make changes like how often the feed updates, how many posts are posted at a time and whether there should be any text pre-pended to the post.
  • After you click “Save Feed” you should be all set. Any new posts to the RSS you’ve specified will “flow through” to the social network you’ve just identified.
  • Repeat the process if you’d like the same RSS to feed another social network, like Facebook, LinkedIn or Google+ (Google+ only works for Pages not for your personal Google+ Profile… I think HootSuite is working on getting connected to G+profiles)

I think I have to be patient…. I set mine up last night and am impatiently waiting to see if they are working properly. So far, no posts have come through, but it hasn’t yet been 24 hours since I set them up. I’ll keep you posted on how it goes.

HootSuite RSS Not Working
HootSuite RSS no images!

How to Learn SEO Online for Free

Learn SEO Online

When I learned about SEO, it was a very new industry. There weren’t SEO Universities or any formalized training classes. I learned all the fundamentals from Jill Whalen’s Newsletter, Website and Forum at HighRankings.com

I have since expanded the sites that I visit to keep up with SEO, but I do keep it to a minimum. There is sooooo much information available now about SEO and all the different aspects of online marketing, but I find that the fundamentals are still very true. Make a good site, make it easy for your visitors and the search engines to find you, provide relevant information and you can be successful.

So, if you are learning about SEO, here are the top 5 sites that I visit when I have an SEO or SEM question.

  • High Rankings Newsletter
    • This is where it all began for me… I searched for something like How to get High Rankings, and found Jill Whalen’s website and newsletter. This is where I learned the foundation of SEO.
  • High Rankings Forum
    • The High Rankings Forum is where I go first if I can’t find an answer myself or if I need a “reality” check from other pros on a topic. Lots of fantastic information here!
  • SEOMoz
    • I’ve recently fallen in love with mozinars. I thought, at first that they were only available to pro members, however they are free to any registered user. There are a variety of fantastic topics and much to learn.
  • SEOBook
    • I don’t go here quite as often as I used to, but I follow Aaron Wall on social networks and pay attention to what he says.
  • Search Engine Journal
    • Recently I have been seeing some great content here. Maybe it’s been here all along and I just wasn’t paying enough attention!

So, what are your favorites? Where do you go to learn SEO online?

Activating Yoast Breadcrumbs on the Weaver Theme for WordPress

I love the Yoast WordPress SEO plugin. I still have not learned nearly all it can do. I also love the Weaver Theme for WordPress. I find it so easy to customize (I am fairly tech savvy, but a non-programmer).

I wanted to use Breadcrumbs on all my sites/blogs but could NOT figure out how to get them to work.

Yoast SEO for WordPress Breadcrumbs

I tried inserting the code on the settings page into widgets and sidebars, etc. until I finally stumbled upon the WordPress Forum that had the answer. Unfortunately I didn’t bookmark it…. but I do remember the answer.

And here is a short (under 5 minute) video tutorial on activating breadcrumbs on your WordPress site using the Yoast WordPress SEO plugin.

So, that’s it for today. Let me know if you have any questions.


How To: WordPress Basics – Tutorials

WordpressI am a big fan of things that are fast, easy and free. I used to design websites in HTML, but since I am not an artist, they were, at best, utilitarian and rather plain. I now leave the real designing to professionals like SJP Designs and Group Somma. However, when I get an idea and I want a website up and running quickly. I head to WordPress.


For Registering a domain, I recommend GoDaddy. My only pet peeve with them is the concentrated “up-sell” you have to go through to actually get a domain name registered. I tend to answer “no thanks” to almost all they offer.

I also prefer to keep my domain registrar and hosting companies separate. You’re probably fine registering and hosting with GoDaddy, but early in my career I got burned when the company I was registered with/hosting went out of business. It took a lot of time and effort to get the domain registered with a new registrar.


So, once you own the domain, get a hosting account setup. I use Westhost and have for over 12 years. They are a great company, reasonably priced, with very good customer service. They also offer WordPress one click install with a lot of fantastic available themes for free with your hosting account.

Here’s a quick How To on installing WordPress at your Westhost hosting account: http://askjoanne.hubpages.com/hub/How-to-Use-Wordpress-for-Your-Website

Next step once WordPress is installed on your website is to set it up as the main platform for your domain (instead of just as an add-on blog). This is where I think WordPress can really shine… no programmer/designer required a complete DIY solution.

The next steps get a little bit technical, but not overwhelming. You’ll need to be able to use FTP to upload/download files and feel confident enough to copy some files and change a couple of lines of code.

I wrote a few Hubpage articles about how to use WordPress as your Main Domain and how to use a static homepage on your site (instead of the homepage going right to the blog).



The next articles will focus on how to customize your WordPress theme and which plugins I think are essential to extend the functionality of WordPress.

Here’s the WordPress site I launched last week:

Easy WordPress Site

Comments? Questions? Please post below.

Business Owners – PAY ATTENTION to Local SEO

Local SEO - Pay AttentionIt’s something we often forget to do (aside from the occasional Googling of our names…). Check for how our business is appearing online. See how we “Show Up” when the world searches for us.

If your business is locally based, this is especially important.

Search for your business with your exact location (city, state) and locations near you. See how your business listing in the local results shows up… check Google, Yahoo, Bing, Yelp, Merchant Circle (or have a service like Yext do that leg-work for you).

See how you show up, make corrections and edit as needed.

Cost of bad local SEO


Visual and XML Sitemap Generator – See the flow of your website

While chatting with a colleague today (Hello, Beverly Sastri), we were saying it would be so great to have a tool that could “scan” a website and generate a visual sitemap of the site. This is particularly helpful for site re-design and development projects so that you can see how all the pages of the site connect with one another.

I have a wonderful tool called A1 Website Analyzer that I use to pull the page urls, titles, meta-descriptions, heading tags and keywords, for site analysis but Beverly wanted something more like a visual flowchart.

So, here it is, PowerMapper. The maps can also generate an XML sitemap, can be exported to CSV, a webpage or an image. Here’s part of an image from StRoseChurch.com‘s website map.

Visual Sitemap - St. Rose Church

Useful SEO Habits to adopt NOW

The following is summarized from from Search Engine Journal‘s article:Search Engine Journal SEO Strategies Important SEO Habits to Adopt for Post Panda-Penguin Era Survival

  • Think Originality and Relevance

Make your content original and relevant. Provide users with USEFUL information. Avoid techniques meant only for the Search Engines

  • Add Authenticity

Use tools like Google Authorship Markup, get your “by line” on your content. Let people know who you are and why they should listen to you.

  • Develop Clean Website Structure

Make sure your site can be easily crawled and that your data structure makes sense. Don’t leave the bots to crawl through a spaghetti-mess of pages.

  • Promote Locally

Use all the local tools available to you to make sure that people near you can find you -this is particularly important for brick & mortar businesses. Use Google+Local and Google+Pages, use Bing Local, and use Yext for all the rest.

Google’s Guide to Google+ For Business


Stumbled upon this downloadable guide while working on my presentation for Newtown Savings Bank’s Business Before Hours on November 29th.

Will post my thoughts on it shortly…

Later….. It’s a good read w/basic info on getting your Google+ business page setup. It doesn’t address some of the current issues for former Google Places users (can’t merge old listing w new Google+ page format, you lose all your previous Google Places reviews, etc.), but overall a good guide to getting started.