Tag Archives: marketing

Why Wistia for Video Hosting?

I just recently bought a basic plan with Wistia to host the videos I produce for my business website and for my personal blogs. I made the decision to go to a paid version within a week or two of having the free service.

ScreenShot961The main question you’re probably asking is why not YouTube or Google Video or Vimeo? For me, as an SEO the biggest bummer with those video hosting services was that all the link juice for the better videos I created was going to YouTube (or Google Video, etc.) Now, if you have advertising on your videos, that might make you want to stay with your present video hosting service. But if you’re not using advertising on your video, wouldn’t it be great to get all the credit for your productions? and have a live “call to action” button on your videos?

The beautiful thing about Wistia, aside from the ease of use, the straight-forward instructions, the superb videos (and advice) is the fact that you can easily edit your sitemap to include your videos. So your website (not your hosting service) gets the credit for the value and traffic that your terrific videos are creating.

Add this to all the information we all know about video marketing being the wave of the future (and how much we all love a good video tutorial) and you have a perfect combination.

The steps for Video SEO are very easy (http://wistia.com/doc/video-seo). You just have to get a few things in place and use the embed code type that facilitates the use of the sitemap code that allows you get the full value of the videos on your site.

Video SEO Made Simple:

  • Create your video
  • Upload to Wistia
  • Make sure your Robot.txt is setup
  • Embed your video using the Advanced Type: SEO Embed
  • Make an entry to your video sitemap

They also have great analytics on your vids… number of views, engagement stats, etc.

Video Engagement Stats

It’s a beautiful thing. And besides, videos are fun.

Resources:

What is Yext for Local Marketing?

You’ve seen me post again and again about getting your business listed correctly in local business directories. It can be a time consuming process and keeping track of all the sites, logins, etc. not to mention watching out for reviews of your business can start to feel like a full time job!

While I was preparing a package to offer to clients to do just this, I discovered Yext. It’s a way to get a lot of that work done “auto-magically” and aggregate information about (almost) ALL your local listings (and reviews) into one place.

Benefits:

The main benefits I see for signing up with Yext is the time-savings of entering all those local listings manually, particularly if you change/update your description, photos, videos frequently. OR if you want to take advantage of some of the new services they are offering like Service and Product listings, Staff Bio’s, Calendars and even Menus. Yext is also a great service for watching and keeping track of reviews that are being posted online

Downsides:

Signing up for an annual service can always be a bit intimidating, and if your scan shows most of your business listings are correct, you don’t really watch your reviews, and you don’t have calendar/menu updates. It probably makes sense to do the updates manually and not go for the service.

Plusses:

One nice benefit of fully updated “stand out” local listings is that they can have the benefit of sending traffic and links back to your site.

Signup is easy, you can even get a quick report of where your business is already listed (correctly or incorrectly). You get a single dashboard to manage all your local listings and even a reports page to show the clicks your site has received through various local channels.

The only downside I can see so far is that they are not (yet?) integrated with Google+Local (or Bing Local)… those you’ll still have to setup separately, but for all the other big local directories Yext can handle them all.

Full Disclosure: I use Yext for my local business listings, and I am a Yext affiliate.

 

Internet Marketing Made Easy™

Internet Marketing Made Easy™ by Ask Joanne, LLC

How to get started with Internet Marketing:

  1. Start with a well designed website or well-written blog.
  2. Capitalize on your existing relationships and ask others to link to your site.
  3. Research on the internet for logical partners with your business or message, where you can post your content.
  4. Tell people about your site and what you have to offer.
  5. Analyze the results and refine your efforts.
  6. Know how to access your website statistics and what to look for when you get there.